Sign making is a fantastic way to promote your business and showcase your latest message and offers to new and potential customers. With an array of different options available to you, designing an effective sign involves more than simply creating a pretty image. Granted, a poorly designed sign will prove to be ineffective and a waste of time, but other aspects play an important role too; such as size, colour, material and font choice. Sign materials range from vinyl to steel, wood and aluminium. How you choose to use them is down to your creativity, imagination and purpose.
The Purpose of Your Sign
The design of your sign will largely depend on the function it will perform. Indoors or outdoors, a well-built sign can bring attention and custom to an otherwise unfamiliar location. So whether you choose to place your sign in a shop window, on the side of a vehicle, on a billboard or even on your front door – take extra care to ensure optimum visibility in its desired location.
The size of your sign will be determined by the purpose and location. If your sign is indoors and relatively close to your customers then obviously it should not be overly large, or else it may become too bold and pushy. The lettering on the design should be suitable for people reading at a close distance. If your sign is being used outside, then the lettering and overall size of the sign should be adequate enough for people viewing at a distance; perhaps from passing vehicles. Fonts should be bold and clear so avoid anything too fancy such as handwritten-like designs. If your sign is situated on a road with a high speed limit then bigger fonts and images should be used to attract attention.
Colour is everything in an effective sign – the bolder and brighter the better. Your choice of colour may be an easy one as you may have an existing bank of colours used exclusively for your brand image and design. If not, then it is highly recommended you use contrasting and complementary colours that sit opposite each other on the colour spectrum. This way your font will stand out effectively against your background and other imagery.
Again, the location of your sign will usually ascertain what material you choose to make it. If your sign is located outside and is expected to last for the foreseeable future, then stainless steel or treated wood are the best options for your base material. These resources may be more expensive than others but, with the right maintenance, they will last you a long time.
Weather is also an important factor if you are planning to situate your sign outside; as fade-resistant material should be employed if you are located in a sunny destination. Likewise, if your area experiences quite a bit of rain, then you should choose the highest quality waterproof vinyl and other materials to create your sign. Furthermore, you may wish for your sign to be equally as visible at night as it is by day; therefore translucent or illuminous application tape is preferred.
Whatever decisions you make in regards to the design of your sign, always place your target demographic at the centre of every one of them. Practice makes perfect and research makes results – so take time to consider all of the options available to you. The materials are out there, it’s up to you to turn them into something spectacular!